Marketing Unique Products

I want to get a dialog going from the web and social media marketers out there about marketing unique and obscure products.  If you would, could those of you with experience marketing inventions and other unique products on the web share with us some of the tips and tricks that you have found to get a product in front of a niche market?

Obviously, The FootSleepGuard is quite a unique product and although the potential market is well into the millions, getting the product in front of the various segments has been a challenge.

Has anyone found success in marketing products on message boards and/or chat rooms?  What other forums and formats have you found success with?  What are some of the unique products you have sold online?  Please share your experiences and let’s talk about what some of the options are, short of a million-dollar advertising budget.

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